We partner with places to achieve measurable marketing success - changing perceptions and informing choices to attract more people and businesses.
Book Your Free Consultation NowPlace marketing has the potential to transform your location. But it also presents unique marketing challenges.
You're tasked with attracting businesses, talent, new residents and visitors, but each of these audiences has its own, distinctive needs and priorities.
You must manage stakeholders with diverse expectations; stand out in a crowded, competitive environment; and demonstrate tangible marketing success.
Sometimes it can seem confusing and impossibly complicated.
But it doesn't have to be like this.
With the right expertise and a focused, strategic approach, you can create clarity out of complexity - talking to companies as businesses and people as humans, while bringing your stakeholders along with you.
And you can make tangible progress towards clear place marketing goals: attracting more investors, workers and families, to enable sustainable development and inclusive growth.
At place marketing partners we combine strategic and creative marketing expertise to deliver a unique, full-service solution.
We've partnered with cities, regions, developments and communities to rise to their place marketing challenges - delivering strategies that achieve ambitious objectives by influencing hearts and minds.
We develop creative place branding and content to engage people emotionally, while informing analytical location decision making with robust, reliable place information and data.
Working with you we can build your place identity, attract your target audiences, and boost your marketing ROI. Together, we'll make place marketing success simpler than you ever thought it could be.
Our focused, strategic approach creates clarity out of complexity, to achieve defined place marketing goals.
We integrate creative and data-driven place marketing techniques, to influence the hearts and minds of very different target audiences.
We focus on measurable results, so you can monitor, demonstrate and continually improve your place marketing performance.
Here's how we've partnered with places, projects and communities to achieve their goals.
Blackpool is famous as a visitor destination, but it’s a perception that obscures a much richer identity and a wider range of place benefits.
We worked with the project partnership to reposition Blackpool as a location for business investment and career success in thriving high-technology sectors, supported by a compelling quality of life proposition.
Bicester Garden Town is a new, sustainable community near Oxford, requiring an entirely new place proposition.
Positioning Bicester within the Oxford region knowledge economy, we developed a place brand and data-supported proposition combining high-value employment opportunities with quantified quality of life advantages.
Central Bedfordshire is a key growth area at the heart of the Oxford-Cambridge region - but it requires recognition and a defined place proposition.
We developed a place proposition for skilled workers and new residents combining knowledge economy career opportunities with quantified lifestyle benefits - presented through engaging imagery and informative location data.
In your free, 30-minute online consultation, we’ll take you through the key considerations that should form the basis of your results-focused place marketing strategy.
We'll identify the key factors that make your location stand out and develop a strategy to highlight them.
We’ll help you to identify your place marketing target audiences, and the factors likely to influence their place perceptions and choices.
We’ll help you to make your place marketing more strategic, with focused activities and associated, measurable goals and KPIs.
Blackpool
"“The team understood the brief well and took on board the challenges, working hard to create an in-depth, fact-based, stats-driven, well informed and credible awareness campaign. They built a solid base for place marketing and inward investment campaigns in the future.”"
Marketing Manager, Blackpool Council
Testimonial 2
"“The team understood the brief well and took on board the challenges, working hard to create an in-depth, fact-based, stats-driven, well informed and credible awareness campaign. They built a solid base for place marketing and inward investment campaigns in the future.”"
Marketing Manager, Blackpool Council
Testimonial 3
"“The team understood the brief well and took on board the challenges, working hard to create an in-depth, fact-based, stats-driven, well informed and credible awareness campaign. They built a solid base for place marketing and inward investment campaigns in the future.”"
Marketing Manager, Blackpool Council
Your location has tremendous potential. Let's unlock it.
Book Your Free Consultation Now